Upper Crust Bakery

Past, Present, Future

Established in 1980, Upper Crust Bakery began as a commissary bakery for the Big 4 restaurants. Since its establishment, it has grown to become a nationally recognized mid-sized specialty bakery. Our product line encompasses over 300 value added baked goods including, breads, rolls, pastries, cakes, croissants, muffins and Danish. We service customers in both the Phoenix metropolitan area and on a national level.

United General Bakery Inc. acquired Upper Crust Bakery in April 2001. Continuing to do business as Upper Crust Bakery, the goal of the new organization is to produce the highest quality products and to continue development of up-scale items for both existing and future customers. Tab Navidi, President and CEO of United General Bakery brings with him over 30 years of bakery experience in both the food service and retail arenas. Tab was also the originator of the ‘fresh’ breakfast and pastry program 12 years ago. His knowledge and creativity will help Upper Crust serve its customers well in the twenty-first century.

Our mission is to build and maintain a business that is prosperous and fun for everyone involved in it.

Here is the vision:
A company where everyone is involved in and wants to participate in making- decisions affecting their work, and have a stake in what is going on. Each of us takes ownership in his or her work.

As we do this, satisfied customers, growth, and profitability will result.

The future looks very exciting for Upper Crust Bakery. Upper Crust moved into a new 132,000 square foot facility in September of 2002. Our new facility is state of the art and will improve the overall flow of our production. Many lines will be automated to help create a custom look product at an even more competitive price. Upper Crust is continually looking to add new items, both fresh and frozen with consistency and quality. In addition, the new facility will have a new state of the art Research and Development facility as well as a Quality Assurance laboratory to ensure that we continue to develop and produce the best products available.

The goal at Upper Crust Bakery is to continue to give our customers the highest quality specialty items they need at a competitive price. Our business grows as our customer’s business grows, and helping make that happen is a top priority at Upper Crust.